Many folks feel uncomfortable in these situations especially when dealing with strangers and it gets to the point where you are continually looking to find the next line to keep the conversation going rather than focusing on the subject matter of the conversation.
Wouldn’t it be great if you could sell to people that you already know, and even better if these people not only understood your business but were also able to recommend it to their friends and associates?
This is the principle behind the creation of business networks - a low cost method of promoting your business in a way that also embodies a relaxed and friendly.
But before you start "selling" the key is to build relationships and this begins with the knowledge, like people and trust. Therefore, try these suggestions and networking business market your business in a way that makes you feel comfortable.
How to meet people?
You must be able to describe concisely you the service you offer, and of course the benefits. Let's face it, if you can not describe, then how can you expect others to recommend?
Try to be clear about what you want - what is your target market and make references to the one you want?
Think of how someone can recognize that other companies may need your services? This is essential for others to recommend your business in a timely manner.
Prepare promotional material that clearly states exactly what your business is. Take your business cards, for example, and you wonder if they pass the "Ronseal" test - they do what it says on the tin?
How to get others to like you?
Articles 1, 2, 3 and 4 are the same. Give, give, give and give.
1. We always try to help others before asking for help yourself.
2. Never criticize anyone.
3. Written or verbal testimonials about the services of others whenever possible.
4. Always be supportive to others when they need it.
How to build trust?
Follow these three simple guiding principles and the trust will: --
First just be yourself, do not try to be someone who is not. Is that people want to know if you put on an act that will not be able to maintain it and people will see through it.
Secondly, if you undertake to do something for someone do it! If possible, do it faster than promised and exceed expectations.
Thirdly, people pay on time. You are in the business and your word is your bond. If you want a reputation of not being trustworthy, others saying that "the check is in the post" is the fastest way to build a bad reputation.
Abstract
Apply these techniques to the business network and have a real opportunity to develop their business in a way that you feel comfortable, in fact, may even start to enjoy it!
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